Rango Film Character Show at Game FrontierVille

Rango, chameleon character in the animated film 'Rango' a voice filled by Johnny Depp, will perform in the production game Zynga, FrontierVille as extras.

Starting today, users will find a character game FrontierVille Rango, a film showing in theaters starting this weekend. In the game FrontierVille, if the players complete the mission, the players will get a statue of the character Rango. Similarly, as quoted by Mashable, Tuesday (03/01/2011).

Zynga has been using games to promote fim production. Previous game 'Mafia Wars' film in collaboration with The Green Hornet, as well as cooperation between games MegaFarm with Megamind film.

Manny Anekal, Global Director of Brand Advertising from Zynga, saying that part of their game users also interact with the promo film that they handed.

Last week, NBC offers a quote 'buy one get one' of Chiptotle to watch a preview of television reality-show 'America's Next Great Restaurant'.

Chris Thilk, who runs the blog Movie Marketing Madness, said that while difficult to predict whether the game will increase the number of spectators to the movies, but apparently users do not mind games.

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